What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 20Jun17-Bea

Goldust Millinery Flower Embellished Hat in Pink

Jan 20

Jan 20 Goldust Millinery Flower Embellished Hat in Pink

Princess Beatrice, Hats

Stuart Weitzman Capsize Mary-Jane Pumps in Blush Patent Leather

Sep 30

Sep 30 Stuart Weitzman Capsize Mary-Jane Pumps in Blush Patent Leather

Princess Beatrice, Princess Eugenie, Shoes

Valentino Glam Bow Clutch Bag in Petal Pink

Jun 19

Jun 19 Valentino Glam Bow Clutch Bag in Petal Pink

Bags, Princess Beatrice

Claire Mischevani Ivory Crepe Jardin Dress

Jun 13

Jun 13 Claire Mischevani Ivory Crepe Jardin Dress

Dresses, Princess Beatrice