What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 20Jun17-Z

Tom Ford Palmer Round Acetate Sunglasses in Tortoiseshell

Jun 19

Jun 19 Tom Ford Palmer Round Acetate Sunglasses in Tortoiseshell

Zara Phillips, Accessories, Sunglasses

Sarah Cant Couture Millinery Arroyo Hat in Blue

Jan 20

Jan 20 Sarah Cant Couture Millinery Arroyo Hat in Blue

Zara Phillips, Hats

ESCADA Dlisova Textured Pencil Dress in Blue

Jan 20

Jan 20 ESCADA Dlisova Textured Pencil Dress in Blue

Zara Phillips, Dresses