What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 20Mar15

Jenny Packham Stellina Crystal Headdress III

Dec 30

Dec 30 Jenny Packham Stellina Crystal Headdress III

Crown Princess Victoria, Hats

By Malene Birger Harmonica Necklace

Dec 28

Dec 28 By Malene Birger Harmonica Necklace

Crown Princess Victoria, Accessories, Necklace

NLY Eve Beaded Gown

Dec 20

Dec 20 NLY Eve Beaded Gown

Princess Sofia, Gowns

Pronovias Nagual Gown

Dec 19

Dec 19 Pronovias Nagual Gown

Crown Princess Victoria, Gowns