What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 20Mar15

Jenny Packham Stellina Crystal Headdress III

Dec 30

Dec 30 Jenny Packham Stellina Crystal Headdress III

Crown Princess Victoria, Hats

By Malene Birger Harmonica Necklace

Dec 28

Dec 28 By Malene Birger Harmonica Necklace

Crown Princess Victoria, Accessories, Necklace

NLY Eve Beaded Gown

Dec 20

Dec 20 NLY Eve Beaded Gown

Princess Sofia, Gowns

Pronovias Nagual Gown

Dec 19

Dec 19 Pronovias Nagual Gown

Crown Princess Victoria, Gowns