What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Muzungu Sisters England T-Shirt in Grey

Tatiana Casiraghi, Tops

Muzungu Sisters England T-Shirt in Grey

Tatiana Casiraghi, Tops

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Tatiana Casiraghi, Tops

All tagged 20Mar23-Max1

Etro Paisley Print Silk Tunic

Mar 20

Mar 20 Etro Paisley Print Silk Tunic

Queen Maxima, Tops

Etro Paisley Maxi Skirt

Feb 26

Feb 26 Etro Paisley Maxi Skirt

Crown Princess Mary, Queen Maxima, Bottoms

Max Mara Bahamas Double-Breasted Wool Coat in Camel

Mar 31

Mar 31 Max Mara Bahamas Double-Breasted Wool Coat in Camel

Queen Maxima, Outerwear