What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Aug 22, 2025

Latest Find

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Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Princess Carina, Dresses

All tagged 20May03

Hidalgo Stacking Band

Aug 22

Aug 22 Hidalgo Stacking Band

Crown Princess Victoria, Accessories, Rings

Hidalgo Enamel Stacking Band

Aug 22

Aug 22 Hidalgo Enamel Stacking Band

Crown Princess Victoria, Accessories, Rings

Hidalgo Enamel X Ring

Aug 22

Aug 22 Hidalgo Enamel X Ring

Crown Princess Victoria, Accessories, Rings