What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

Latest Find

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Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

All tagged 20Nov16

Feb 19

Feb 19 Giorgio Armani Short Velvet Blazer

Heaven

Princess Marie, Outerwear

Dec 8

Dec 8 Emporio Armani Rosa Block Heel Pumps in Purple Suede

Heaven

Shoes, Grand Duchess Maria Teresa

Dec 29

Dec 29 Bottega Veneta Knot Clutch in Green Snakeskin Leather

Heaven

Princess Marie, Bags

Jul 10

Jul 10 Champion Vent-Air Helmet in Black

Polka Popp

Lady Louise Windsor, Hats

Aug 5

Aug 5 Noor Fares Rainbow Dormeuse 3D Earrings

Sarah Williams

Tatiana Casiraghi, Accessories, Earrings

Jun 25

Jun 25 Goyard Goyardine St. Louis PM Tote in Off White

Sarah Williams

Meghan Markle, Bags

Jun 25

Jun 25 Birdies Blackbird Slippers

Sarah Williams

Meghan Markle, Shoes

Jun 22

Jun 22 Smythe Camel Brando Coat

Sarah Williams

Meghan Markle, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 19 Giorgio Armani Short Velvet Blazer

Dec 8 Emporio Armani Rosa Block Heel Pumps in Purple Suede

Dec 29 Bottega Veneta Knot Clutch in Green Snakeskin Leather

Jul 10 Champion Vent-Air Helmet in Black

Aug 5 Noor Fares Rainbow Dormeuse 3D Earrings

Jun 25 Goyard Goyardine St. Louis PM Tote in Off White

Jun 25 Birdies Blackbird Slippers

Jun 22 Smythe Camel Brando Coat

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