What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 20Nov23-Max

Claes Iversen Two-Tone Embroidered Sheath Dress

Nov 20

Nov 20 Claes Iversen Two-Tone Embroidered Sheath Dress

Queen Maxima, Dresses

Natan PVC D'Orsay Pumps in Red Suede

Jun 27

Jun 27 Natan PVC D'Orsay Pumps in Red Suede

Queen Mathilde, Shoes, Queen Maxima