What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 20Nov24-Mad

Wakakuu Icons Uma Sweater in Burgundy

Nov 20

Nov 20 Wakakuu Icons Uma Sweater in Burgundy

Princess Madeleine, Tops

Paul & Joe Harlowe Boots

Apr 15

Apr 15 Paul & Joe Harlowe Boots

Princess Madeleine, Shoes

Massimo Dutti Mid Length Belted Leather Skirt

Dec 23

Dec 23 Massimo Dutti Mid Length Belted Leather Skirt

Princess Madeleine, Bottoms

Natascha Traun Cocktail Ring

Sep 4

Sep 4 Natascha Traun Cocktail Ring

Princess Madeleine, Accessories, Rings

Angel Jackson Chandra Clutch in Brown Snakeskin

Sep 27

Sep 27 Angel Jackson Chandra Clutch in Brown Snakeskin

Princess Madeleine, Bags