What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 20Nov24-Mad

Wakakuu Icons Uma Sweater in Burgundy

Nov 20

Nov 20 Wakakuu Icons Uma Sweater in Burgundy

Princess Madeleine, Tops

Paul & Joe Harlowe Boots

Apr 15

Apr 15 Paul & Joe Harlowe Boots

Princess Madeleine, Shoes

Massimo Dutti Mid Length Belted Leather Skirt

Dec 23

Dec 23 Massimo Dutti Mid Length Belted Leather Skirt

Princess Madeleine, Bottoms

Natascha Traun Cocktail Ring

Sep 4

Sep 4 Natascha Traun Cocktail Ring

Princess Madeleine, Accessories, Rings

Angel Jackson Chandra Clutch in Brown Snakeskin

Sep 27

Sep 27 Angel Jackson Chandra Clutch in Brown Snakeskin

Princess Madeleine, Bags