What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 20Nov24-Max

Natan Couture Double Breasted Houndstooth Blazer

Nov 7

Nov 7 Natan Couture Double Breasted Houndstooth Blazer

Queen Maxima, Outerwear

Natan Ponyhair Enveloppe Clutch in Burgundy Red

Dec 1

Dec 1 Natan Ponyhair Enveloppe Clutch in Burgundy Red

Queen Maxima, Bags

Gianvito Rossi Laura 85 Knee Boots in Red Leather

Dec 22

Dec 22 Gianvito Rossi Laura 85 Knee Boots in Red Leather

Queen Maxima, Shoes, Princess Alexia