What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

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Princess Charlene, Shoes

All tagged 20Oct10

Tiger of Sweden Suede Boots

Feb 17

Feb 17 Tiger of Sweden Suede Boots

Crown Princess Victoria, Shoes

Christian Louboutin Simple 100 Pumps in Black Patent Leather

Sep 5

Sep 5 Christian Louboutin Simple 100 Pumps in Black Patent Leather

Crown Princess Mette Marit, Shoes

Tiger of Sweden Lace Mini Dress

Jun 10

Jun 10 Tiger of Sweden Lace Mini Dress

Crown Princess Victoria, Dresses

LK Bennett Claudia Clutch in Eggplant

May 19

May 19 LK Bennett Claudia Clutch in Eggplant

Crown Princess Victoria, Bags