What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits mammography service at Södersjukhuset

October 22, 2026

Crown Princess Victoria visits mammography service at Södersjukhuset

October 22, 2026

On Thursday, Crown Princess Victoria visited the mammography service at Södersjukhuset in Stockholm as Patron of the Pink Ribbon campaign.

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October 22, 2026

Latest Find

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Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

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Duchess of Cambridge, Shoes

All tagged 21Apr22-C

Utzon Jocelyn Shearling Jacket

Apr 20

Apr 20 Utzon Jocelyn Shearling Jacket

Crown Princess Mette Marit, Outerwear

Tom Ford Geometric Shaped Glasses

Mar 10

Mar 10 Tom Ford Geometric Shaped Glasses

Accessories, Crown Princess Mette Marit

Cartier Clash de Cartier Small Ring in 18K Gold

Nov 14

Nov 14 Cartier Clash de Cartier Small Ring in 18K Gold

Crown Princess Mette Marit, Rings, Accessories, Pauline Ducruet, Princess Ingrid-Alexandra