What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 21Apr22-V1

Marzio G001M Loafers

Apr 21

Apr 21 Marzio G001M Loafers

Crown Princess Victoria, Shoes

Baum und Pferdgarten Meja Top in Blue Wave

Nov 9

Nov 9 Baum und Pferdgarten Meja Top in Blue Wave

Crown Princess Victoria, Tops

Susan Szatmary Petit Palais Bag in Fair

Oct 19

Oct 19 Susan Szatmary Petit Palais Bag in Fair

Crown Princess Victoria, Bags

Ebba Brahe Duchess Earrings

Oct 26

Oct 26 Ebba Brahe Duchess Earrings

Crown Princess Victoria, Accessories, Earrings

By Malene Birger Bouclé Blazer

Aug 15

Aug 15 By Malene Birger Bouclé Blazer

Crown Princess Victoria, Outerwear