What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 21Apr26-Soph

Gabriela Hearst Galway Maxi Shirtdress in Ivory Multi

Apr 21

Apr 21 Gabriela Hearst Galway Maxi Shirtdress in Ivory Multi

Countess of Wessex, Dresses

Radley London Small Liverpool Street Grab Bag in Chalk

May 20

May 20 Radley London Small Liverpool Street Grab Bag in Chalk

Countess of Wessex, Bags

Giulia Barela Drop Small Earrings

Feb 6

Feb 6 Giulia Barela Drop Small Earrings

Countess of Wessex, Earrings, Accessories

Jimmy Choo Love 85 Pumps in Brown Croc Embossed

Mar 15

Mar 15 Jimmy Choo Love 85 Pumps in Brown Croc Embossed

Countess of Wessex, Shoes