What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

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Queen Silvia, Accessories, Necklace

All tagged 21Aug14

Signe Bøgelund-Jensen Ombre Short Sleeves Dress

May 7

May 7 Signe Bøgelund-Jensen Ombre Short Sleeves Dress

Crown Princess Mary, Dresses

Cartier Tank Francaise Watch in Yellow Gold

Mar 23

Mar 23 Cartier Tank Francaise Watch in Yellow Gold

Crown Princess Mary, Accessories, Watches, Charlotte Casiraghi