What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 21Feb25-L

COS Belted Double-Faced Wool Coat

Feb 25

Feb 25 COS Belted Double-Faced Wool Coat

Queen Letizia, Outerwear, Infanta Sofia

Magrit Clara Pumps in Burgundy

Jan 6

Jan 6 Magrit Clara Pumps in Burgundy

Queen Letizia, Shoes

PDPAOLA Large Sugar Earrings

Nov 8

Nov 8 PDPAOLA Large Sugar Earrings

Queen Letizia, Earrings, Accessories

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

Massimo Dutti Limited Edition Open Back Dress in Dark Pink

Oct 7

Oct 7 Massimo Dutti Limited Edition Open Back Dress in Dark Pink

Queen Maxima, Dresses, Queen Letizia