What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 21Jul22-M

Natan Couture Gold Leaves Brooch

Apr 1

Apr 1 Natan Couture Gold Leaves Brooch

Queen Mathilde, Accessories, Brooches

Natan Couture Juna Long Sleeves Knee-Length Dress in Orange

Jul 21

Jul 21 Natan Couture Juna Long Sleeves Knee-Length Dress in Orange

Queen Mathilde, Dresses

A Bag With A Story Mira Clutch in Nude Snakeskin

Oct 17

Oct 17 A Bag With A Story Mira Clutch in Nude Snakeskin

Queen Mathilde, Bags