What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 21Jul23-Eli2

Diane von Furstenberg Kitana Dress

Jul 22

Jul 22 Diane von Furstenberg Kitana Dress

Princess Elisabeth, Dresses

Giorgio Armani Black Crystal Clutch

Jul 21

Jul 21 Giorgio Armani Black Crystal Clutch

Princess Elisabeth, Bags

Carolina Herrera Jasmine Earrings in Crystal

Jul 21

Jul 21 Carolina Herrera Jasmine Earrings in Crystal

Princess Elisabeth, Accessories, Earrings, Queen Mathilde

Aquazzura Uptown 105 Pumps

May 5

May 5 Aquazzura Uptown 105 Pumps

Princess Elisabeth, Shoes