What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Dec 21, 2025

Latest Find

Featured

Accessories, Queen Sonja

Elie Saab Logo Thin Leather Belt in White

Accessories, Queen Sonja

Accessories, Queen Sonja

All tagged 21Jun14

Christian Louboutin Marilou Zeppa Wedge Sandals in Gold

May 2

May 2 Christian Louboutin Marilou Zeppa Wedge Sandals in Gold

Princess Beatrice, Shoes

Magrit 18012 Peep Toe Pumps in Navy Suede

Mar 12

Mar 12 Magrit 18012 Peep Toe Pumps in Navy Suede

Queen Letizia, Shoes

Willow & Clo Ogham Double Wrap Necklace in Rose Gold Plating

Jan 10

Jan 10 Willow & Clo Ogham Double Wrap Necklace in Rose Gold Plating

Princess Beatrice, Accessories, Necklace

Zara Studded Minaudiere

Dec 22

Dec 22 Zara Studded Minaudiere

Princess Beatrice, Princess Eugenie, Bags, Princess Stephanie

Sarah Cant Couture Millinery Traffic Hat

Dec 22

Dec 22 Sarah Cant Couture Millinery Traffic Hat

Princess Eugenie, Hats

Miss KG Kurt Geiger Alba Heels in Black

Dec 22

Dec 22 Miss KG Kurt Geiger Alba Heels in Black

Princess Eugenie, Shoes

Marc by Marc Jacobs Heart-Print Dress in Red/Blue

Dec 22

Dec 22 Marc by Marc Jacobs Heart-Print Dress in Red/Blue

Princess Eugenie, Dresses

Max Mara Studio Nicia Coat in Red

Dec 22

Dec 22 Max Mara Studio Nicia Coat in Red

Princess Eugenie, Outerwear

Arme De L'Amour Cut-Out Cuff

Dec 22

Dec 22 Arme De L'Amour Cut-Out Cuff

Princess Beatrice, Accessories, Bracelet

Willow & Clo Ogham Multi Layer Necklace

Dec 22

Dec 22 Willow & Clo Ogham Multi Layer Necklace

Princess Beatrice, Accessories, Necklace

Goat Virtue Dress in Dark Pink

Dec 22

Dec 22 Goat Virtue Dress in Dark Pink

Princess Beatrice, Dresses

Madmacarena Jessica Python Leather Clutch in Blue

Oct 29

Oct 29 Madmacarena Jessica Python Leather Clutch in Blue

Queen Letizia, Bags

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories