What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 21Jun24-M

Zimmermann Acadian High Neck Dress in Tan/Ivory Floral

Jun 21

Jun 21 Zimmermann Acadian High Neck Dress in Tan/Ivory Floral

Crown Princess Mary, Dresses

Malone Souliers Maureen Pumps in Tan

May 14

May 14 Malone Souliers Maureen Pumps in Tan

Crown Princess Mary, Shoes

Julie Sandlau Medallion Necklace

Mar 1

Mar 1 Julie Sandlau Medallion Necklace

Crown Princess Mary, Accessories, Necklace

Halberstadt F Petite Letter Necklace

Feb 24

Feb 24 Halberstadt F Petite Letter Necklace

Crown Princess Mary, Accessories, Necklace

Dulong Fine Jewelry Vega Large Ring

Oct 18

Oct 18 Dulong Fine Jewelry Vega Large Ring

Crown Princess Mary, Accessories, Rings, Princess Josephine

Gucci Rectangle Frame Glasses

Mar 23

Mar 23 Gucci Rectangle Frame Glasses

Crown Princess Mary, Accessories, Sunglasses