What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

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Princess Charlene, Shoes

All tagged 21Mar23-Max

Cartier CT1024S Sunglasses

Jun 15

Jun 15 Cartier CT1024S Sunglasses

Queen Maxima, Sunglasses

Chanel East West Flap Bag

Apr 22

Apr 22 Chanel East West Flap Bag

Queen Maxima, Bags

Max Mara Bahamas Double-Breasted Wool Coat in Camel

Mar 31

Mar 31 Max Mara Bahamas Double-Breasted Wool Coat in Camel

Queen Maxima, Outerwear

Valentino Printed Silk Crepe de Chine Dress

Dec 1

Dec 1 Valentino Printed Silk Crepe de Chine Dress

Queen Maxima, Dresses, Princess Astrid