What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

Read more →

August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

Read more →

Princess Charlene, Bags

All tagged 21Mar24-V1

Nike Air Force 1 '07 Sneakers in White Flower Painted

Mar 21

Mar 21 Nike Air Force 1 '07 Sneakers in White Flower Painted

Crown Princess Victoria, Shoes

Camilla Thulin Dovima Dress in Floral

Mar 21

Mar 21 Camilla Thulin Dovima Dress in Floral

Crown Princess Victoria, Dresses

Longchamp Le Pliage City Shopping L Bag in Sable

Sep 2

Sep 2 Longchamp Le Pliage City Shopping L Bag in Sable

Crown Princess Victoria, Bags

Susan Szatmary Petit Palais Bag in Fair

Oct 19

Oct 19 Susan Szatmary Petit Palais Bag in Fair

Crown Princess Victoria, Bags

Epoch Lady Chronograph with Diamonds

Sep 17

Sep 17 Epoch Lady Chronograph with Diamonds

Crown Princess Victoria, Accessories, Watches

Luc of Sweden Horseshoe Necklace

Aug 31

Aug 31 Luc of Sweden Horseshoe Necklace

Crown Princess Victoria, Necklace