What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 21May08

Emporio Armani Evening Suit Jacket

May 20

May 20 Emporio Armani Evening Suit Jacket

Crown Princess Victoria, Outerwear

Moschino Cheap & Chic Lace Pumps

Jan 8

Jan 8 Moschino Cheap & Chic Lace Pumps

Crown Princess Victoria, Shoes

Oasis Beaded Clutch

May 19

May 19 Oasis Beaded Clutch

Crown Princess Victoria, Bags, Duchess of Cambridge