What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 21Nov13-Caro

Chanel Wool Knee-Length Skirt with Raw-Edge Trim

Jun 21

Jun 21 Chanel Wool Knee-Length Skirt with Raw-Edge Trim

Princess Caroline, Bottoms

Chanel Double-Breasted Zip Jacket

May 3

May 3 Chanel Double-Breasted Zip Jacket

Princess Caroline, Outerwear