What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 21Nov24-L

APRAMP Multi Tweed Jacket

Apr 27

Apr 27 APRAMP Multi Tweed Jacket

Queen Letizia, Outerwear

Singularu Stellar Earrings

Nov 21

Nov 21 Singularu Stellar Earrings

Queen Letizia, Earrings, Accessories

Massimo Dutti Heeled Loafers

Feb 6

Feb 6 Massimo Dutti Heeled Loafers

Queen Letizia, Shoes

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

Carolina Herrera Victoria Insignia Bag

Nov 16

Nov 16 Carolina Herrera Victoria Insignia Bag

Queen Letizia, Bags