What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Prince and Princess of Wales attend Digger premiere

September 22, 2026

The Prince and Princess of Wales attend Digger premiere

September 22, 2026

On Tuesday, the Prince and Princess of Wales attended the world premiere & Royal Film Performance of Digger in London.

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September 22, 2026

Latest Find

Featured

Christian Dior Mid-Length Pleated Skirt in Black Plumetis Tulle

Crown Princess Mette Marit, Bottoms

Christian Dior Mid-Length Pleated Skirt in Black Plumetis Tulle

Crown Princess Mette Marit, Bottoms

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Crown Princess Mette Marit, Bottoms

All tagged 21Sept10

Chloé Cotton Cropped Jacket

May 14

May 14 Chloé Cotton Cropped Jacket

Princess Madeleine, Outerwear

Hermes Birkin Bag in Etoupe

Dec 27

Dec 27 Hermes Birkin Bag in Etoupe

Princess Madeleine, Bags

Hermes Clic H Bracelet in Craie

Jun 12

Jun 12 Hermes Clic H Bracelet in Craie

Princess Madeleine, Accessories, Bracelet

Cartier Love Bracelet in White Gold

Jun 12

Jun 12 Cartier Love Bracelet in White Gold

Princess Madeleine, Accessories, Bracelet