What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 21Sept20

Skiim France Swing Coat

Sep 12

Sep 12 Skiim France Swing Coat

Grand Duchess Maria Teresa, Outerwear

P.A.R.O.S.H. Pleated-edge Off-the-shoulder Blouse in Blue

Jul 8

Jul 8 P.A.R.O.S.H. Pleated-edge Off-the-shoulder Blouse in Blue

Tops, Grand Duchess Maria Teresa

John Lewis Baby Leather T-Bar Shoes in Navy

Dec 20

Dec 20 John Lewis Baby Leather T-Bar Shoes in Navy

Prince Charles, Shoes

Tartine et Chocolat Chambray Dungarees

Dec 20

Dec 20 Tartine et Chocolat Chambray Dungarees

Bottoms, Prince Charles, Prince François

LK Bennett Eevi Espadrille Wedges in Trench Nude Leather

Sep 21

Sep 21 LK Bennett Eevi Espadrille Wedges in Trench Nude Leather

HGD Stéphanie, Shoes

Paule Ka Floral Print Shift 3/4 Sleeved Mini Dress

Sep 21

Sep 21 Paule Ka Floral Print Shift 3/4 Sleeved Mini Dress

HGD Stéphanie, Dresses

Vince Belted Wide Leg Trousers

Jul 30

Jul 30 Vince Belted Wide Leg Trousers

Princess Sofia, Bottoms