What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends 2025 Stockholm Junior Water Prize ceremony

Aug 26, 2025

Crown Princess Victoria attends 2025 Stockholm Junior Water Prize ceremony

Aug 26, 2025

Aug 26, 2025

Latest Find

Featured

Aspinal of London Large Essential Flat Pouch in Green Croc

Crown Princess Mette Marit, Bags

Aspinal of London Large Essential Flat Pouch in Green Croc

Crown Princess Mette Marit, Bags

Crown Princess Mette Marit, Bags

All tagged 22Aug25-Son

Giorgio Armani Vertical Striped Blazer

Aug 8

Aug 8 Giorgio Armani Vertical Striped Blazer

Queen Sonja, Outerwear

Celine Leather V-Neck Block Heel Pumps

Aug 8

Aug 8 Celine Leather V-Neck Block Heel Pumps

Queen Sonja, Shoes