What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 22Jan25-L

Zara Tailored Blazer in Pink

Jan 22

Jan 22 Zara Tailored Blazer in Pink

Queen Letizia, Outerwear

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

Gold & Roses Shewel Triple Hoops

Sep 6

Sep 6 Gold & Roses Shewel Triple Hoops

Queen Letizia, Accessories, Earrings

Hugo Boss Hervas Trousers in Black

Oct 17

Oct 17 Hugo Boss Hervas Trousers in Black

Queen Letizia, Bottoms

Pretty Ballerinas Holly Pumps in Black Suede

Oct 16

Oct 16 Pretty Ballerinas Holly Pumps in Black Suede

Princess Leonor, Shoes, Queen Letizia