What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 22Jul24-Bea

Beulah London Flora Bud Dress in Navy

Jul 28

Jul 28 Beulah London Flora Bud Dress in Navy

Princess Beatrice, Dresses

Alice and Olivia Lana Puff-Sleeve Denim Jacket in Rockstar Blue

May 26

May 26 Alice and Olivia Lana Puff-Sleeve Denim Jacket in Rockstar Blue

Princess Beatrice, Outerwear

Sophie Stanbury x Sienna Jones Crossbody Bag in Green

Jun 12

Jun 12 Sophie Stanbury x Sienna Jones Crossbody Bag in Green

Bags, Princess Beatrice