What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 22Jun25-MT

Natan Telia Dress in Green

Jun 22

Jun 22 Natan Telia Dress in Green

Grand Duchess Maria Teresa, Dresses

Prada Textured-Leather Low Heel Pumps in Nude

Oct 26

Oct 26 Prada Textured-Leather Low Heel Pumps in Nude

Grand Duchess Maria Teresa, Shoes

Sophie Habsburg Chenille Clutch in Red

Jun 15

Jun 15 Sophie Habsburg Chenille Clutch in Red

Countess of Wessex, Bags, Lady Louise Windsor, Grand Duchess Maria Teresa