What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 22Mar24-MM

Amundsen Peak Anorak

Mar 22

Mar 22 Amundsen Peak Anorak

Crown Princess Mette Marit, Outerwear

Amundsen Field Trousers in Navy

Aug 17

Aug 17 Amundsen Field Trousers in Navy

Crown Princess Mette Marit, Bottoms

Moncler Helis Ankle Boots in Black

Oct 12

Oct 12 Moncler Helis Ankle Boots in Black

Crown Princess Mette Marit, Shoes

Saint Laurent Signature Round Sunglasses

Aug 16

Aug 16 Saint Laurent Signature Round Sunglasses

Accessories, Crown Princess Mette Marit, Sunglasses