What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 22Mar24-MT3

Max Mara Scrigno Jumpsuit

Mar 23

Mar 23 Max Mara Scrigno Jumpsuit

Grand Duchess Maria Teresa, Jumpsuits

Alexander McQueen Cropped Wrap Blazer

Mar 26

Mar 26 Alexander McQueen Cropped Wrap Blazer

Grand Duchess Maria Teresa, Outerwear