What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 22May22-MT1

Sergio Rossi SR Twenty Pumps in Skin

May 22

May 22 Sergio Rossi SR Twenty Pumps in Skin

Grand Duchess Maria Teresa, Shoes

Valentino Cropped Appliqué Wool And Silk-blend Jacket

May 10

May 10 Valentino Cropped Appliqué Wool And Silk-blend Jacket

Grand Duchess Maria Teresa, Outerwear

Bottega Veneta Intrecciato Knot Long Clutch in Beige

Sep 19

Sep 19 Bottega Veneta Intrecciato Knot Long Clutch in Beige

Bags, Grand Duchess Maria Teresa