What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 22May24-L

Mango Quintin Jacket

May 6

May 6 Mango Quintin Jacket

Queen Letizia, Outerwear

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

Gold & Roses Shewel Triple Hoops

Sep 6

Sep 6 Gold & Roses Shewel Triple Hoops

Queen Letizia, Accessories, Earrings

Hugo Boss Kate Low Cut Sneakers in White

Jul 23

Jul 23 Hugo Boss Kate Low Cut Sneakers in White

Queen Letizia, Shoes, Infanta Sofia, Princess Leonor