What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Mango Woven Frame Clutch Bag

Infanta Sofia, Bags

Mango Woven Frame Clutch Bag

Infanta Sofia, Bags

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Infanta Sofia, Bags

All tagged 22May25-K

James Porter & Son HMS Glasgow Brooch

Nov 8

Nov 8 James Porter & Son HMS Glasgow Brooch

Duchess of Cambridge, Accessories, Brooches

Suzannah Simple Coat Dress in Navy

May 22

May 22 Suzannah Simple Coat Dress in Navy

Duchess of Cambridge, Dresses

Philip Treacy OC 915 Hat

Jun 2

Jun 2 Philip Treacy OC 915 Hat

Duchess of Cambridge, Hats

Gianvito Rossi Gianvito 105 Pumps in Bisque Suede

Mar 24

Mar 24 Gianvito Rossi Gianvito 105 Pumps in Bisque Suede

Duchess of Cambridge, Shoes, Princess Eugenie, Crown Princess Victoria, Queen Maxima, Princess Beatrice

Emmy Natasha Clutch in Midnight

Nov 3

Nov 3 Emmy Natasha Clutch in Midnight

Duchess of Cambridge, Bags