What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

Read more →

September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

Read more →

Princess Eugenie, Outerwear

All tagged 22May25-V1

Alexandré de Paris Vendome Clip in Creme

Jul 11

Jul 11 Alexandré de Paris Vendome Clip in Creme

Crown Princess Victoria, Hats

Veronica Beard Renzo Trousers in Navy

Apr 19

Apr 19 Veronica Beard Renzo Trousers in Navy

Crown Princess Victoria, Bottoms

Veronica Beard Miller Dickey Jacket

Sep 28

Sep 28 Veronica Beard Miller Dickey Jacket

Crown Princess Victoria, Outerwear

Adidas Stan Smith Runners in Fairway

Jun 26

Jun 26 Adidas Stan Smith Runners in Fairway

Meghan Markle, Shoes, Crown Princess Victoria, Charlotte Casiraghi, Princess Eléonore