What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 22Nov16-Eug

Mark Bradford Be Strong Boquan Necklace

Mar 9

Mar 9 Mark Bradford Be Strong Boquan Necklace

Princess Eugenie, Accessories, Necklace

BCBGMAXAZRIA Maryana Embroidered Gown in Black

Feb 18

Feb 18 BCBGMAXAZRIA Maryana Embroidered Gown in Black

Princess Eugenie, Gowns

Carvela Glance High Heel Court Shoes in Black

Feb 9

Feb 9 Carvela Glance High Heel Court Shoes in Black

Princess Beatrice, Princess Eugenie, Shoes

Zara Hand Made Wrap Coat in Black

Feb 2

Feb 2 Zara Hand Made Wrap Coat in Black

Princess Eugenie, Outerwear

Pop & Suki Camera Bag in Noir

Oct 28

Oct 28 Pop & Suki Camera Bag in Noir

Princess Beatrice, Princess Eugenie, Bags