What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 22Oct16

Stuart Weitzman 5050 Wedge Boots in Navy

Sep 27

Sep 27 Stuart Weitzman 5050 Wedge Boots in Navy

Princess Charlene, Shoes

Vicedomini Houndstooth Coat in Black and Blue

Aug 6

Aug 6 Vicedomini Houndstooth Coat in Black and Blue

Princess Charlene, Outerwear

Vicedomini Houndstooth Jumpsuit

Aug 6

Aug 6 Vicedomini Houndstooth Jumpsuit

Princess Charlene, Jumpsuits

Red Valentino Brocade Coat

Dec 17

Dec 17 Red Valentino Brocade Coat

Queen Silvia, Outerwear

Dune Leather-Trimmed Ankle Booties in Black

Feb 6

Feb 6 Dune Leather-Trimmed Ankle Booties in Black

Zara Phillips, Shoes

Marcos Luengo Open Front Wool Coat in Fuchsia

Oct 15

Oct 15 Marcos Luengo Open Front Wool Coat in Fuchsia

Queen Letizia, Outerwear

Magrit Vanessa Sandals in Pink Suede

Jan 16

Jan 16 Magrit Vanessa Sandals in Pink Suede

Queen Letizia, Shoes

Holland Cooper Classic Cape in Graphite with Leather Trim

Nov 4

Nov 4 Holland Cooper Classic Cape in Graphite with Leather Trim

Zara Phillips, Outerwear

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories

Reitmans Striped Wrap

Jun 22

Jun 22 Reitmans Striped Wrap

Meghan Markle, Outerwear