What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Bottega Veneta Pleated Canvas Tapered Trousers

Princess Charlene, Bottoms

Bottega Veneta Pleated Canvas Tapered Trousers

Princess Charlene, Bottoms

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Princess Charlene, Bottoms

All tagged 22Oct24-Eug

Michael Michael Kors Pinstriped Shirt

Mar 23

Mar 23 Michael Michael Kors Pinstriped Shirt

Princess Eugenie, Tops

Massimo Dutti Long Wool-Blend Double-Breasted Coat in Camel

Nov 10

Nov 10 Massimo Dutti Long Wool-Blend Double-Breasted Coat in Camel

Princess Eugenie, Outerwear

Chanel Studded Quilted Flap Bag in Black

Nov 27

Nov 27 Chanel Studded Quilted Flap Bag in Black

Princess Eugenie, Bags

Aya Mosi-oa-tunya Earrings in Emerald

Feb 27

Feb 27 Aya Mosi-oa-tunya Earrings in Emerald

Princess Eugenie, Accessories, Earrings