What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 22Oct26-M

Prada Collarless Coat in Black

Oct 11

Oct 11 Prada Collarless Coat in Black

Crown Princess Mary, Outerwear

Bottega Veneta Campana Hobo Bag in Black

Sep 20

Sep 20 Bottega Veneta Campana Hobo Bag in Black

Crown Princess Mary, Bags, Grand Duchess Maria Teresa

Sophie Bille Brahe Boucle Ensemble Earrings

Aug 28

Aug 28 Sophie Bille Brahe Boucle Ensemble Earrings

Crown Princess Mary, Earrings, Accessories