What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mathilde attends UN General Assembly - Day 3

Sep 24, 2025

Queen Mathilde attends UN General Assembly - Day 3

Sep 24, 2025

Sep 24, 2025

Latest Find

Featured

L'Agence Laurent Blouse in Brown Paisley

Countess of Wessex, Tops

L'Agence Laurent Blouse in Brown Paisley

Countess of Wessex, Tops

Countess of Wessex, Tops

All tagged 22Sept25-Soph

Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Jun 2

Jun 2 Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Countess of Wessex, Accessories, Bracelet

Beulah London Ahana Crepe Midi Dress in Blue Polka

Apr 30

Apr 30 Beulah London Ahana Crepe Midi Dress in Blue Polka

Countess of Wessex, Dresses

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings

Giulia Barela Poetica Small Hoop Earrings

Oct 7

Oct 7 Giulia Barela Poetica Small Hoop Earrings

Countess of Wessex, Accessories, Earrings

Sophie Habsburg Capri Bag in Beige Blue

Jan 11

Jan 11 Sophie Habsburg Capri Bag in Beige Blue

Countess of Wessex, Bags

Penelope Chilvers High Mary Jane Espadrille in White Leather

Jun 15

Jun 15 Penelope Chilvers High Mary Jane Espadrille in White Leather

Countess of Wessex, Shoes