What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 23Apr24-MM

Amundsen 5 Mila Half Zip Sweater

May 3

May 3 Amundsen 5 Mila Half Zip Sweater

Crown Princess Mette Marit, Tops

Osprey Tempest 9 Backpack

Apr 24

Apr 24 Osprey Tempest 9 Backpack

Crown Princess Mette Marit, Bags

Patagonia Triolet Jacket in Red

Apr 23

Apr 23 Patagonia Triolet Jacket in Red

Crown Princess Mette Marit, Outerwear

Amundsen Field Trousers in Navy

Aug 17

Aug 17 Amundsen Field Trousers in Navy

Crown Princess Mette Marit, Bottoms

Alfa Bregne A/P/S GTX Hiking Shoes

May 21

May 21 Alfa Bregne A/P/S GTX Hiking Shoes

Crown Princess Mette Marit, Shoes

Patagonia Micro Puff Hooded Jacket in Navy

Sep 17

Sep 17 Patagonia Micro Puff Hooded Jacket in Navy

Outerwear, Crown Princess Mette Marit