What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 23Apr24-S

Bigli Jewels Mini Sweety Earrings in Piccolo Brown Diamond

Apr 23

Apr 23 Bigli Jewels Mini Sweety Earrings in Piccolo Brown Diamond

Princess Sofia, Accessories, Earrings

Andiata Elinor Dress in Lemon Lime

Apr 23

Apr 23 Andiata Elinor Dress in Lemon Lime

Princess Sofia, Dresses

Versace Gianni Ribbon Pumps

Jan 30

Jan 30 Versace Gianni Ribbon Pumps

Princess Sofia, Shoes