What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Victoria attend reception for the Riksdag and Government

Apr 22, 2026

Swedish Royal Couple and Crown Princess Victoria attend reception for the Riksdag and Government

Apr 22, 2026

Apr 22, 2026

Latest Find

Featured

Rizzo Crystal Embellished Sandals

Crown Princess Victoria, Shoes

Rizzo Crystal Embellished Sandals

Crown Princess Victoria, Shoes

Crown Princess Victoria, Shoes

All tagged 23Apr26-Son

Junge Lily Jacket in Raspberry

Apr 23

Apr 23 Junge Lily Jacket in Raspberry

Queen Sonja, Outerwear