What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 23Aug26-E

By Malina Bethanny Mini Dress in Light Lemon

Aug 23

Aug 23 By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

Gianvito Rossi Cruz 60 Sandals in Black

Feb 13

Feb 13 Gianvito Rossi Cruz 60 Sandals in Black

Crown Princess Victoria, Shoes, Princess Estelle

Bottega Veneta The Mini Pouch Bag in White Leather Intrecciato

Jun 28

Jun 28 Bottega Veneta The Mini Pouch Bag in White Leather Intrecciato

Crown Princess Victoria, Bags, Princess Estelle