What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Family celebrates King Carl Gustaf's 78th Birthday

Apr 30, 2024

Swedish Royal Family celebrates King Carl Gustaf's 78th Birthday

Apr 30, 2024

Apr 30, 2024

Latest Find

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Forte Forte Pleat Front Trousers

Crown Princess Mary, Bottoms

Forte Forte Pleat Front Trousers

Crown Princess Mary, Bottoms

Crown Princess Mary, Bottoms

All tagged 23Dec16-Bea

Reiss Ludervine Lace Detail Dress in Black

Feb 17

Feb 17 Reiss Ludervine Lace Detail Dress in Black

Princess Beatrice, Dresses

Sandro Mystery Coat in Natural

Jan 4

Jan 4 Sandro Mystery Coat in Natural

Princess Beatrice, Outerwear

Kurt Geiger Britton Pumps in Black

Sep 23

Sep 23 Kurt Geiger Britton Pumps in Black

Princess Beatrice, Shoes

DeMellier London The Sydney Bag in Black

Sep 10

Sep 10 DeMellier London The Sydney Bag in Black

Princess Beatrice, Bags