What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

Featured

Sophie by Sophie Enamel Thin Hoops in Gold/Green

Princess Estelle, Accessories, Earrings

Sophie by Sophie Enamel Thin Hoops in Gold/Green

Princess Estelle, Accessories, Earrings

Princess Estelle, Accessories, Earrings

All tagged 23Dec24

Massimo Dutti Split Suede Leather Jacket

Dec 23

Dec 23 Massimo Dutti Split Suede Leather Jacket

Princess Isabella, Outerwear

Ebba Brahe Victoria Earrings

Mar 16

Mar 16 Ebba Brahe Victoria Earrings

Crown Princess Victoria, Accessories, Earrings