What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Singaporean State Visit to Sweden - Day 1

October 19, 2026

Singaporean State Visit to Sweden - Day 1

October 19, 2026

On Monday, the President and First Lady of Singapore started a three-day State Visit to Sweden.

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October 19, 2026

Latest Find

Featured

Self Portrait Fringe Knit Cardigan

Princess Madeleine, Outerwear

Self Portrait Fringe Knit Cardigan

Princess Madeleine, Outerwear

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Princess Madeleine, Outerwear

All tagged 23Feb24-E

Sail Racing Junior Patrol Jacket

Feb 23

Feb 23 Sail Racing Junior Patrol Jacket

Princess Estelle, Prince Oscar, Outerwear

Jan 8

Jan 8 Acne Studios Large Face Logo Beanie

Crown Princess Victoria, Hats, Princess Estelle