What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

Latest Find

Featured

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

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Crown Princess Mette Marit, Outerwear

All tagged 23Feb24-O

Sail Racing Junior Patrol Jacket

Feb 23

Feb 23 Sail Racing Junior Patrol Jacket

Princess Estelle, Prince Oscar, Outerwear