What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Aug 22, 2025

Latest Find

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Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Princess Carina, Dresses

All tagged 23Jan08

Jiki Monte Carlo Chain Trim Jumpsuit

Jul 19

Jul 19 Jiki Monte Carlo Chain Trim Jumpsuit

Princess Stephanie, Pauline Ducruet, Jumpsuits

Karen Millen Antique Gold Tapestry Printed Skirt

Dec 17

Dec 17 Karen Millen Antique Gold Tapestry Printed Skirt

Princess Laurentien, Bottoms

Marc by Marc Jacobs Ella Satin Dress

Sep 6

Sep 6 Marc by Marc Jacobs Ella Satin Dress

Crown Princess Victoria, Dresses

JAR Diamond Hoop Earrings

May 1

May 1 JAR Diamond Hoop Earrings

Accessories, Crown Princess Marie Chantal, Earrings